the move-up family.
Meredith's primary audience consists of move-up families in the Southeast Valley — transitioning from their current home into a larger, more accommodating space that fits their growing needs.
young families building the next chapter.
Life Stage
Young to middle-aged families with children, often looking for more space, better school districts, and family-friendly communities.
Primary Needs
A home with room for their expanding family — and a sense of stability, safety, and comfort for the long term.
Challenges
Navigating the complex process of selling their current home while purchasing a new one. They often feel overwhelmed by the logistics.
Values
Family, community, growth, and security are central. They want a home that fits their current size and anticipates future needs.
Psychographics
They value personalized service. They want an agent who provides expert guidance and empathizes with the stress and excitement.
Geographic Focus
Southeast Valley — particularly family-oriented neighborhoods with parks, good schools, and community activities.
the smith family.
Hi! We're the Smith Family. You can find us at sports games on Saturday mornings, meeting up for play dates at the aquarium, or making memories as a family at the lake.
When we aren't making family memories, we are working on (or stressing about) the landscaping company we own that services the entire SE Valley. We love our community, friends, and prioritize working with people who match our vision. We love this crazy stage of life with our two kids — but we know each chapter has to come to a close. We try our best to honor each chapter, while approaching the next with joy.
- CLASS · Upper-middle
- AGES · 36, 35, 10, 4
- LOCATION · Mesa, AZ
- OCCUPATION · Small business owners
- STATUS · Married with children
- ADOPTION · Early majority
Heavily influenced by recommendations from friends and online reviews.
- Passionate
- Adventurous
- Family-Centered
- Future-Focused
- Tech-Savvy
- Community
- · Find a home with more space — extra bedroom, larger backyard — to accommodate their growing family.
- · Upgrade to a better school district or safer, more family-friendly neighborhood.
- · Continue to grow their small business while remembering to put family first.
- OVERWHELM · The complexity of selling and buying at once feels like a lot.
- TIME · Busy parents and pros — they need the process to be smooth and efficient.
- EMOTION · Attached to their current home — they need emotional support alongside expertise.