09Logo Suite
the marks.
A complete family — primary wordmark, framed lockup, circular badges, the vintage-key emblem, the crest of the two together, and the MJ monogram. Built to live across signage, social, mailers, and the keys handed over at closing.
Primary Wordmark
Horizontal
Combo Mark
Wordmark + Key
Framed Lockup
Mesquite
Framed Lockup
Linen on Sage
Circular BadgesStamps · social avatars · seals
Badge
Mesquite
Badge
Sage
Badge
Linen
Badge
Snow on Sage
Badge + Key (Crest)Closing-day moments
Crest
Mesquite
Crest
Clay
Crest
Linen on Mesquite
Crest
Sage
Key Emblem
Mesquite
Key Emblem
Linen on Sage
Monogram
Monogram
Mesquite
Monogram
Linen
Monogram
Sage
Monogram
Snow on Sage
Usage Rulesgive the marks
give the marks
room to breathe.
Clear Space
x = height of "M"
Maintain a minimum of one "M" of clear space on all sides of every mark. Nothing — text, image, or edge — should encroach on this space.
Minimum Sizes
- Wordmark — 120px / 1" wide
- Badge / Crest — 60px / 0.5" wide
- Monogram — 32px / 0.25" wide
Backgrounds
Always pair the mark with a background that ensures clear contrast. When in doubt, default to Pure Canvas, Soft Limestone, or Whispered Rose.
Do
- — Use approved color combinations only
- — Keep proportions locked when scaling
- — Use the monogram for tight spaces (avatars, favicons)
- — Default to the wordmark for primary branding
Don't
- — Don't recolor outside the brand palette
- — Don't stretch, skew, or rotate
- — Don't add drop shadows, outlines, or effects
- — Don't place on busy or low-contrast photography