Real Life Realtor
- · Day-in-the-life
- · Behind the scenes of showings
- · "What it actually takes" content
BUILDS
Connection
08Social Strategy
a trusted guide online.
Position Meredith as a trusted guide, a real human, a local expert, and a calming voice in a chaotic process.
Content Pillars
five lanes, one voice.
Education (Without Overwhelm)
- · Bite-sized tips
- · "What to expect" series
- · Myth-busting
BUILDS
Credibility
Client Experience
- · Stories, not just testimonials
- · Before/after journeys
- · Emotional wins
BUILDS
Premium positioning
Family + Lifestyle
- · Pool days, kids, weekends
- · Local Phoenix living
- · Relatability
BUILDS
Human warmth
Listings + Marketing
- · Property features
- · Marketing strategy highlights
- · "Why this home will sell" breakdowns
BUILDS
Revenue
Content Style
- Story-driven over informational dumps
- Conversational over corporate
- Real moments over curated perfection
Cadence
- 3 – 5 posts per week
- 2 – 3 reels minimum
- Daily stories — low pressure, real life
Overall Feel
- Warm, natural, inviting
- Light-filled with soft contrast
- Clean but lived-in — never sterile
Account Types
three account flavors. one feed.
Rotate through these account types so the feed feels balanced — informative, beautiful, and human all at once.
TYPE
Portfolio
FEED · STORY · REELS · LIVE · GROUP
BRAND PROMISES
- · Personalized Care
- · Expert Guidance
- · Empowering Clients
- · Stress-Free Process
- · Heartfelt Dedication
CONTENT IDEAS
- · Listing photos
- · BTS of the process
- · Educational posts
- · Closing day moments
TYPE
Marketing Tool
FEED · STORY · REELS · LIVE · GROUP
BRAND PROMISES
- · Personalized Care
- · Expert Guidance
- · Empowering Clients
- · Stress-Free Process
- · Heartfelt Dedication
CONTENT IDEAS
- · BTS
- · Discounts
- · Q&A
- · Rates
- · Tips & Tricks
- · Testimonials
- · Assembling closing gifts
TYPE
Journal
FEED · STORY · REELS · LIVE · GROUP
BRAND PROMISES
- · Family First
- · Warm, Authentic Fun
- · Grace & Empathy
- · Expert Guidance
CONTENT IDEAS
- · Behind the scenes
- · A day in my life
- · Life outside of RE
- · Attending classes
- · Life as a business owner
- · Discovering new AZ places